Elon Musk’s SpaceX, Mattel Team Up on Toys With Space Theme


Mattel is teaming up with Elon Musk’s SpaceX to create toys inspired by the company, the latest tie-up between the maker of Barbie and the world’s richest man.

The toy maker said Wednesday that it has entered into a multiyear agreement with SpaceX, formally known as Space Exploration Technologies Corp., to create the space exploration-theme toys under Mattel’s Matchbox brand. The toys are due out next year.



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