Microsoft to Bring Xbox App to Samsung Smart TVs

Microsoft is rolling out a Netflix Inc.-like app on Samsung smart TVs that will allow users to play Xbox games without a console, in a push to increase subscribers of its videogame streaming service.

The move, announced Thursday, is part of an industrywide trend to put gaming on the cloud and lock in players to subscriptions. Microsoft’s subscription Game Pass service, launched in 2017, had 25 million subscribers as of January, up 39% from the year earlier. The service costs $10 a month.

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