Publicis Sees Ukraine War Weighing on Advertising Growth

Advertising giant Publicis Groupe SA pared back its global ad-spending forecast for 2022 due to the war in Ukraine, but said the advertising market remained healthy despite macroeconomic challenges.

Zenith, an ad-buying unit of Publicis said it expects global ad spending to grow 8% to $781 billion this year, a downgrade from the 9.1% growth it predicted in December.

Source link

Leave a Reply

Your email address will not be published.

%d bloggers like this: